There are many marketing strategies, channels and platforms to choose from. What is the most effective strategy for attracting potential supporters to participate in crowdfunding activities? Crowdfunding is not just to build brand awareness or gather followers, but to quickly gain momentum and attract potential supporters. Activities that raised the target by 30% to 50% or more in the first 48 hours raised an average of 47% of funds on Indiegogo. This means that all your pre-launch plans should be focused on the launch day. To achieve your goals within a limited time frame, using a broader outreach strategy is simply not efficient. This is why email is effective: it is an active form of communication that allows you to talk directly to your target audience. On average, people use email longer than tweets or posts because it is considered a more serious form of communication. This gives you time to explain the idea in detail and how supporting it can benefit them.