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seo meaning

Search engine optimization (SEO): optimizing your website for Google

Search engine optimization or SEO is optimizing your website for the search engines (Google being the most used). You will then get a better ranking in Google with your web pages, so that surfers see your website before those of your competitors. SEO is all about organic search results. So you do not pay for clicks as with search engine advertising (SEA). In other words: you reach potential customers for free.




Why invest in search engine optimization?

There is a joke among web designers: ‘the best place to bury a corpse is on the second page of Google.’ Very few surfers make the effort to look beyond the first ten search results (i.e. the first page). Is your website not listed? Then they click on a competitor who does score well.


Investing in search engine optimization therefore means:


increased online visibility

more interested visitors to your website that can be converted into leads

greater name recognition

an expert status through more visibility

long-term sustainable growth



Why choose Analyzez-it to optimize your website for Google?

Many parameters play a role in search engine optimization. We choose to work on different aspects at the same time at Analyz-it, so that you quickly see a result.


Step 1: Conduct an SEO audit

Good preparation is half the job. That is why we always start with a thorough analysis. What works? What’s not working? Where can it be better? Based on that analysis, we work out a step-by-step plan for optimizing your website.


Step 2: Offer relevant content

Good content is a must if you want to score in Google. You need to have something useful to tell your visitors as a company. We first conduct a keyword research, so that we know exactly which keywords your potential customers are searching for in Google.


Step 3: technically optimize your site’s code

Even the best, most optimized texts will lead to little if your website is not well put together. Search engines have increasingly stringent regulations in terms of technology, security, user-friendliness, and so on. Only when your website is technically sound, a higher ranking is possible.


Do you opt for an Analyz-it website? Then you can assume that your site is always technically optimized.


Do you work with another web designer? Then we can track down optimization opportunities for you and brief your web developer if necessary.


Step 4: Implement additional optimisations

The list of ranking parameters is endless. As SEO specialists, we know what works in the short and long term. For example, we also advise you about your internal link structure, high-quality backlinks and content planning.


The success stories of recent years demonstrate that we are specialists in search engine optimization:

Start with search engine optimization?

About 60,000 questions are asked to Google every second. Whether you’re looking for a good restaurant or a new T-shirt, we search for answers through Google in 99% of the cases.


An increased visibility

More interested visitors to your website

SEO is cost efficient

Higher name recognition

Sustainable growth for a long term



How do we approach search engine optimization?

Feel free to contact us for a no-obligation proposal to optimize your website.


Do you first want to have your website scanned to find out where you stand and what the optimization options are? Then we are happy to perform a concise free SEO scan for you. This way you immediately discover what your ranking is for your most important keywords, where the quick wins are and how you can further optimize your website (or have it optimized) for Google.


seo meaning