If you have your own company, you naturally want to sell as many products or services as possible. For this it is important to set aside a budget for marketing. It is important to put money into your marketing, as this increases the likelihood that potential customers will find your business. In this article I explain how you as an entrepreneur start with (online) marketing.
Describe the target group
One of the first things you need to do to become successful with marketing is to define the target audience. It is important to identify the right target group. Then you know exactly who you will be marketing for, so that you reach the right people who are interested in your product or service. You have to put yourself in the shoes of potential customers. Try to find out in which situations they end up, where they come from and what their interests are. Ultimately, you can create a persona. Then you have a good idea of your target group and you are one step further to successfully implement marketing.
Then it is important to formulate the goals. What do you want to achieve with your company in the field of marketing? For example, do you want more brand awareness or do you want to inform the target group? It is important to think about this carefully in advance. In addition, it is important to formulate the goals SMART. In this way you can make the objectives specific, measurable, acceptable, realistic and time-bound. In this way you increase the chance of achieving the objectives.
Once you have set goals, you can start thinking about which forms of online marketing you want to use. There are many different options. You can think of SEO, SEA, social media and content marketing. Nowadays more and more companies are opting for SEO. SEO ensures that you end up higher in Google’s search results. This way, potential customers will end up on your website faster. A good way to get higher in the search results is through link building. Link building is used to obtain links on other websites.