In times of the COVID-19 pandemic, it is important that shops can remain open as much as possible. Therefore, it is vital that retailers take all the necessary precautions to keep their retail locations as safe as possible. How do you, as a store owner, ensure that shopping can be done safely during this pandemic?
To shop safely during the COVID-19 pandemic, it is important that customers are able to keep enough distance from each other and from the employees. To ensure this, it is necessary to allow a limited number of customers per square meter. An active door policy is essential to prevent too many customers from entering the store. However, having staff at the door all day to count customers is not profitable, especially for smaller retail locations. Fortunately, technology can help with this. With the help of smart counting solutions, occupancy management can be pursued in the store without requiring additional staff.
Smart counting technology will register the number of people entering and leaving the store. When the maximum number of visitors (that has been set for your store) is reached, you will receive a notification. This gives you the opportunity to actively manage the number of visitors in your store.
In addition to the fact that counting systems can regulate the number of visitors at a specific moment, data from counting systems can also provide a lot of valuable information for the long term. By using retail analytics you gain more insights into the behavior of visitors in your retail locations. This has several advantages. Firstly, you can estimate how many staff members need to be present in the store at a specific time. In addition, you can use this data to provide a clear overview (for example by providing heatmaps) of peak hours instore. This gives customers the opportunity to visit the store at a quiet time and therefore provides a higher safety. By gaining insights into the behavior of visitors, you can also better understand the customer journey and improve the customer experience.
In addition to the fact that technology can provide a safer shopping and working environment during the COVID-19 pandemic, it also has many benefits in the long term. So don’t wait any longer and see what the possibilities are for your store!